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Vicki Donlan, Publisher and Founder of Women's Business News, Boston, A Herald Media Company, talks about how to get the visibility in the press that your business deserves.

She explains how to create an effective press release, how to target the right editors, how to pitch your story and what you need to know about editorial deadlines.

Direct download: presscoverage.m4v
Category: podcasts -- posted at: 9:00 AM
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